Meaning Designated Market Area
What does Designated Market Area mean? Here you find 6 meanings of the word Designated Market Area. You can also add a definition of Designated Market Area yourself

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Designated Market Area


The geographic area surrounding a city in which the broadcasting stations based in that city account for a greater share of the listening or viewing households than do broadcasting stations based in other nearby cities. It also is the specific geographic area to which a county in the United States is exclusively assigned on the basis of the televis [..]
Source: ama.org (offline)

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Designated Market Area


Nielsen’s term for geographical areas made up of exclusive counties based on which home market stations receive the predominant share of viewing.
Source: blueonionmedia.com (offline)

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Designated Market Area


Represents an exclusive geographic area of counties in which the home market stations are estimated to have the largest quarter-hour audience share (as defined by Nielsen).
Source: stateofthemedia.org (offline)

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Designated Market Area


A unique geographic area defined by Nielsen Media Research so that the entire U.S. is assigned to one of some 210 DMAs.
Source: comcastspotlight.com (offline)

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Designated Market Area


(also referred to as DMA): Standard established by Nielsen Media Research used to determine a broadcast station's market area. The FCC adopted this standard under which broadcast stations are giv [..]
Source: mass.gov

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Designated Market Area


An option to target campaign audiences by specific geography, based on the viewer's geo-location 
Source: brightroll.uservoice.com (offline)





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